Hite of Folly. Sensationalistic sex surveys suffered further damage with the release of new research on the fidelity of American spouses. According to a new study by Tom W. Smith of the National Opinion Research Center, roughly 15 percent of married or previously married Americans have committed adultery.
The results largely agree with the 1987 ABC News/Washington Post poll that found 89 percent of spouses faithful. Pop culture gurus Kinsey (37 percent of men), Joyce Brothers (50 percent of women), and Shire Hite (75 percent of women married 5 years) have stoked reports of rampant infidelity.