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Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to create content that works.

Building a strong online presence isn’t easy

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today.

Measure and Improve by paying attention to cloaking

Top-ranking webpages in Google have shorter URLs. Which role should the search practitioner play? There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. Why do you need a Freelance SEO Consultant And what’s the result? Just taking a fraction of that 14 billion for your business means people are searching for what you offer.

Why have inbound links been so popular?

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Customers are looking for answers to their questions – it’s that simple." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what your demographic wants, what companies are flourishing, and how they are flourishing likewise. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. A search engine results page (SERP) typically contains 10 Web results for a query.

Your marketing strategy could use a facelift - consider including user generated content to adhere to best practise SEO principles

In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. If visitors get what they need from your site, they’re more likely to come back or link to your pages. What would you type into a search engine to find your business website or page? This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving.

Less is always better when it comes to keywords

If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. email, mobile, TV, radio, etc. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services.