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Worst Gift

An American Express survey about Christmas gifts found that the fruitcake was chosen most often (31%) from a list of “worst” holiday gifts. It even finished ahead of “no gift at all.” When asked how to dispose of a bad gift, 30% would hide it in the closet, 21% would return it, and 19% would give it away. This suggests that the Christmas fruitcake might get recycled as a gift for the host of New Year’s party.

Resource, Mar/Apr, 1990