News of the World
In the early 1900s George Riddell acquired the sensational London newspaper The News of the World. Meeting British journalist Frederick Greenwood one day, Riddell mentioned that he owned a newspaper, told Greenwood its name, and offered to send him a copy. The next time they met, Riddell asked Greenwood what he thought of The News. “I looked at it and then I put it in the wastepaper basket,” said Greenwood, “and then I thought, ‘If I leave it there the cook may read it,’ so I burned it.”