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Jelly-Bean Colors

Jelly beans have been in the spotlight with the news that they are a favorite candy of President Reagan. Dr. Elizabeth Bard has revealed to the American Psychological Association the results of a survey which indicate that your choice in jelly beans may reveal fundamental traits, especially if one’s choice of color has nothing to do with the flavor. The most popular color—especially among men—was black, followed by red. Least popular was purple and white. Here are traits indicated by choice of color:

Black: A man exercises great personal charm in dealing with others. A woman is considered persistent in her demands and desires recognition and control.

Red: A man is capable of powerful emotional involvement; a woman has great charm.

White: A woman “seeks a relationship offering peace and intimacy.” A man “attempts to control his own destiny and yet needs praise and reinforcement from others to maintain self-confidence.”

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