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Hugh Hefner

Hugh Hefner’s Playboy just celebrated its 40th anniversary. So why has it been so successful?

“Other magazines were showing naked women even back in the ‘50s, but they weren’t women who looked so cheerful and healthy and, well, wholesome,” says Boston Globe writer Mark Feeney. “Nor were they being displayed in a context that suggested, hey, everyone’s doing it—or at least everyone who drives a ‘vette and plays Frank on a with-it hi-fi system and is, like, cool, daddy-o—so come on in, the water in the kidney-shaped pool is just fine.”

Spokesman Review, December 24, 1993, p. D2.

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