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Steve DeVore has built a multi-million dollar company on the principle of role modeling. DeVore is president of Syber Vision, a company that markets instructional video and audio tapes on everything from golf to skiing to weight control. This is not some kind of mystical New Age approach to learning, but rather the master-apprentice relationship put to work in different settings.

When DeVore was in college, he happened to watch a bowling tournament on television. As he paid close attention to the movements of the bowlers, the thought struck him that if he could emulate their movements, he could probably achieve the same results.

After watching the bowlers closely for thirty minutes, he got in his car and drove to the local bowling alley. He got an alley, picked out a ball, and for the next thirty minutes he did just as the professional bowlers had done on TV. He threw nine straight strikes and recorded a score of 278. His highest score up to that point was 163. By emulating a proficient role model, he improved his performance by 115 pins. But the key was just as. He had to do it just as the pros.

Steve Ferrar, Point Man, p. 183

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