On February 11, 1962, Parade Magazine published the following brief account-itself a commentary on artificial motivation:
At the village church in Kalonovka, Russia, attendance at Sunday school picked up after the priest started handing out candy to the peasant children. One of the most faithful was a pug-nosed, pugnacious lad who recited his Scriptures with proper piety, pocketed his reward, then fled into the fields to munch on it. The priest took a liking to the boy, persuaded him to attend church school. This was preferable to doing household chores from which his devout parents excused him. By offering other inducements, the priest managed to teach the boy the four Gospels. In fact, he won a special prize for learning all four by heart and reciting them nonstop in church. Now, 60 years later, he still likes to recite Scriptures, but in a context that would horrify the old priest. For the prize pupil, who memorized so much of the Bible, is Nikita Khrushchev, the former Communist czar.
As this anecdote illustrates, the "why? behind memorization is fully as important as the "what.? The same Nikita Khrushchev who nimbly mouthed God's Word when a child, later declared God to be nonexistent-because his cosmonauts had not seen Him. Khrushchev memorized the Scriptures for the candy, the rewards, the bribes, rather than for the meaning it had for his life. Artificial motivation will produce artificial results.