An English preacher of the last generation used to say that he cared very little what he said the first half hour, but he cared a very great deal what he said the last fifteen minutes. I remember reading many years ago an address published to students by Henry Ward Beecher, in which he gave a very striking account of a sermon by Jonathan Edwards. Beecher says that in the elaborated doctrinal part of Jonathan Edwards’ sermon the great preacher was only getting his guns into position, but that in his applications he opened fire on the enemy.

There are too many of us, I am afraid, who take so much time getting our guns into position that we have to finish without firing a shot. We say that we leave the truth to do its own work. We trust to the hearts and consciences of our hearers to apply it. Depend upon it, gentlemen, this is a great and fatal mistake.

Dr. Dale, quoted in Preaching, G. Campbell Morgan, p. 89