That certain something that makes us greatthat pulls us out of the mediocre and commonplacethat builds into us power. It glows and shinesit lights up our facesENTHUSIASM, the keynote that makes us sing and makes men sing with us. ENTHUSIASMthe maker of friendsthe maker of smilesthe producer of confidence. It cries to the world, “Ive got what it takes.” It tells all men that our job is a swell jobthat the house which we work for just suits usthe goods we have are the best. ENTHUSIASMthe inspiration that makes us “wake up and live.” It puts spring in our stepspring in our heartsa twinkle in our eyes and gives us confidence in ourselves and our fellow men. ENTHUSIASMit changes a dead pan salesman to a producera pessimist to an optimista loafer to a go-getter. ENTHUSIASMIf we have it, we should thank God for it. If we dont have it, then we should get down on our knees and pray for it.